Do just once what others say you can’t do, and you will never pay attention to their limitations again. - James R. Cook
I have never been here before and it’s way more fun!
Thank YOU to all the people who have made something happen that has never happened on Kickstarter or Indiegogo for me before, HITTING THE GOAL!
If you’re thinking about doing a campaign here’s some things to think about:
1) A campaign is way more work than you think it will be, even if you’ve done a campaign before, they will take everything you’ve got.
2) There will be days you completely doubt yourself, your campaign, your project and all of your life decisions. When this happens, go for a walk. It’s not that bad.
3) Drink more water, you’re probably dehydrated from all that coffee.
4) Make a really good plan and stick to it.
5) Don’t be afraid to change your really good plan.
6) Always keep in mind that no one cares about your project and you can’t make them care. That’s their choice, just like it’s yours.
7) Watch this talk by Simon Sinek and figure out *WHY* you’re making your project. If your why is “to make a movie” or something like that, you’re wrong.
8) It’s all about the audience, which is made up of human beings, not customers. Please treat people like they’re human.
9) Try stuff. Make it fun for you and the audience. Take ridiculous selfies.
10) Think of perks that can be delivered DURING the campaign. Like selfies with a vampire!
11) Try to be as creatively repetitive as possible with your posts. Yes, you need to pretty much say that exact same thing for a month or longer, so plan that shit before the campaign starts!!
12) Have entire conversations with people online and don’t mention your project. No one wants to talk to the person who is always selling, take a knee once in a while and just hang out. Everyone will hate you less.
13) Accept that asking for help is uncomfortable for everyone involved, including you and anyone you ask.
14) Some people can’t contribute money and they’ll let you know, be cool, they can still help with sharing and that really does help.
15) Some people *CAN* help but don’t, be cool. They might not be your audience and they might not really care about why you’re making a project. It’s a huge world.
16) Don’t tweet everyone who follows you a link to your project and a request for help. That’s spam and it’s the fastest way to let your audience know you don’t care about them and that they’re a customer base to you.
17) Crowdsourced funding is not a lottery ticket and it is not an ATM. If you put up only a trailer or a still image and we never see you and you expect help, you’re an asshole.
18) Every once in a while, take a look at your feeds. If it’s only you talking about your campaign with links to your campaign for hours on end, time to mix it up.
19) Don’t engage the haters while campaigning. You don’t have time.
20) If you think celebrity fundraising campaigns or any involving potato salad are having an impact on contributions to your campaign, take off the foil hat, jackass.